For home service businesses who are great at the work.
Be the Name They Remember.
Horton Hears Marketing turns the customers you have already earned into regulars for life. Because your next job is usually hiding inside your last one.
The whole point. When the need comes back around, you are the first name they think of, not a search result. This is where we spend most of our time.
№ 01 / The idea
We Point the Megaphone the Other Way.
Most marketing means shouting at strangers. It is loud, it is pricey, and the day you stop paying for it, it stops working.
Meanwhile the people who already hired you, already liked the work, and already know where to find you are sitting quietly in your contacts, slowly forgetting your name. We think that is backwards. So we turn around and talk to the folks most likely to say yes again.
CHEAPER TO KEEP
⅓
the cost of keeping a customer you already have, versus chasing a brand new one.
ALREADY YOURS
80%
of your future revenue is already sitting in your contacts list, waiting.
"The most valuable marketing channel you own is a customer who already trusts you."
EVERYTHING WE DO STARTS THERE.
№ 02 / What we do
Five Ways to Stay in Earshot.
Win-Backs
Reaching out to past customers before they forget you exist. Warm, personal, and never a spam blast.
Loyalty & Retention
Seasonal check-ins and reminders that make hiring you again the easy, obvious choice.
Referrals
Your happiest customers, gently turned into your loudest fans.
Brand & Voice
A name, a look, and a voice people actually remember between jobs.
Social & Video
Relational content for YouTube and social, so a whole town gets to know you before they ever call.
№ 03 / Are You a Fit?
Not Everyone Is on Our Frequency.
Relational marketing only works when there is already a relationship. We are a fit if you have built something real.
01 — You Are Established.
Years behind you, not weeks. The paint is dry and the phone already rings.
02 — You Have a Real Customer Base.
There are people out there who would recognize your truck. That is the raw material we work with.
03 — You Have a Brand You Are Proud Of.
A name, a look, a way of doing things that is unmistakably yours.
04 — You Treat People Right.
This is the big one. We can make customers remember you. We cannot make them love a company that let them down.
Just getting started? We are rooting for you. Come back once you have a book of customers worth staying in touch with, and we will be here, ears open.
Ready to Be Remembered?
Tell us about your business and the customers you have already got. We will do the listening.